BACKGROUND: According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours incorporating drone footage are a great way to make property stand out and attract new listings.
According to the National Association of REALTORS® (NAR), 73 percent of homeowners say they are more likely to list with a real estate agent who uses video to market their home. Yet surprisingly, only 9 percent of agents create listing videos.
Buyers of multi-million-dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite. It’s hard to argue that in the luxury property market, drone photography has upped the real estate marketing game in a big way.
The 3 Benefits of Using Drone Technology in Real Estate
1. Additional Images and Video
Before drones became accessible to the real estate market, aerial photos and videography were limited to lower quality satellite images or expensive photo shoots that sometimes would include helicopters.
Today, FAA licensed commercial drone services provide a cost effective and visually stunning alternative — and can be used as a buzz worthy mention to move the sale along. Drones also provide a way for prospective home buyers to experience a video or photo tour in an online home listing before taking the time to physically visit the house.
Using this technology can help to diminish the extensive time it takes to tour available homes and can speed along the home transaction.
2. Catch Potential Property Problem Areas
While residential or commercial inspectors are trained to uncover potential problems of a structure, drones can offer another layer and detailed point of view to the inspections. Drones are invaluable when inspecting steep/high roofs, chimneys and areas that might otherwise be inaccessible.
Additionally, drones can:
- Catalog and thermally map moisture penetration in commercial flat roof installations
- Locate and map thermal faults caused by gaps in insulation. Detect HVAC leaks before filtering into the roofing insulation
- Safely perform building inspections within minutes. Utilizing drone technology can now help and assist qualified commercial & residential inspectors reduce the unknown and potentially save the prospective purchaser the cost of previously undiscovered issues.
3. A Clear View of the Land
Drones have the capability to show an entire property, which is especially beneficial when the area is expansive and includes additional features like stables, acreage, farmland or even a second dwelling. This also benefits home inspectors when looking for things that can sometimes be challenging to identify when conducting inspections on foot.
Take the time to learn how Connexicore can be the right partner in your luxury marketing initiatives. We provide a clear and concise Statement of Work that provides transparency in the project. Services are available nationwide.
You can contact Kim Kersten at kim@Connexicore.com or at 1-800-874-9640 ext 703.