Monitor Your Online Reputation with the RepWarn Software

Did you know your business may be at risk?   

Studies show that businesses can lose up to 80% of their customers as a result of JUST ONE negative post online.    It’s the $100,000 threat you can’t ignore.     There is now a way to protect your business from negative online publicity by monitoring Keyword Traffic.

So, what Is RepWarn?

It’s a Reputation Management Software.

Repwarn is your 24/7 Web monitor. You can monitor your BRANDS, Your Products, Your People and even your competitors. You can keep track of unlimited Keywords and Phrases.    Anytime anyone mentions your keywords or phrases, even if they are sending an angry tweet about you, or posting a review on Yelp. RepWarn will know.

If you KNOW about what people are saying, you can deliver the service to make them happy.  It’s communication! Too often though, you simply don’t know until it is too late.   A security guard that NEVER sleeps. RepWarn scans the web every 5 min, so you’ll always be one of the first to know when someone posts a review of your business, even if it’s negative.

Every e-mail you get includes a link straight to the conversation, so you can jump in and reply, often solving ANY issues that arise before they become a social media storm.

Additionally, by setting RepWarn as your lead generation tool – you are able to have the links of the people who are looking online, at your product or service, delivered to you right now. All resulting in more sales.

Check out this stunning software to learn more on how RepWarn can help you grow your business.   You will discover RepWarn is a great resource to manage your online reputation, protect your current sales and gain more customers.

If you have any questions contact Kim Kersten.

Enriched Listings for Directories Make a Difference

Virtually every business uses online directories.  To be successful, businesses need to be found.  The question is, do businesses have enough directories?  In addition, do they have the right directories? I am asking the latter question only because niche directories can make a big difference.  Businesses often neglect TripAdvisor.  If the Business is located in an area with a key attraction (wine country, recreation spot, famous landmark, etc.), then yes, by all means TripAdvisor is a MUST HAVE for any business in that GEO-LOCATION.

I have recommended businesses have 20-30 directories.  Yes, more is better.  Click here if you  are not sure about your own directories.

Directories are important, but let’s talk about Enriched Content for your directories.

ENRICHED CONTENT FOR LISTINGS DEFINED:  So let’s talk about the information used to complete each directory because today not all directory services are the same.  You have to take a look at what information goes into  the directory. Click here >> THIS IS A MUST DO!  Let me tell you what “enriched content for listings” is all about.  An enriched content for listings includes additional information fields other than NAP (name, address, phone).

A recent study (The Yext 2015 Comparative Listings Study) analyzed 14 popular listing information fields to identify which fields could increase customer engagement and foot traffic.  The Study Fields included URL, Twitter handle, FB page URL, email, calendar, gallery (photos), Menu (restaurant or services), Product List, Logo, videos, Descriptions, hours, payment options and special offer.

KEY STUDY RESULTS:

Across the board, all 14 fields had a positive impact on all four metrics of engagement when compared to a minimally (1/14) completed listing.

  • Searches increased 347%.
  • Yelp had 214% more page views.
  • Listing views increased 416%.

In addition, specific fields, when completed for Major Verticals, influenced listing views.  These Verticals include:

  • Food & Dining – URL’s  +85%
  • Retail – Payment Options  +105%
  • Financial Services – Hours  +190%
  • Automotive – Logo  +141%
  • Hospitality – Videos  +117%

This strongly suggests businesses need to go beyond Name, Address & Phone for their listings.  LISTINGS NOW NEED TO BE CONSIDERED AS A NEW MARKETING CHANNEL.

LESSONS LEARNED:

  1. For Yelp, listings with hours received 120% more page views.  This likely is due to Mobile Users
  2. Links to Twitter & Facebook receive 54% to 83% more more listing views
  3. Listings with photos, videos & descriptions receive 45% to 61% more listing views. I suggest this content is readily available and can be easily re-purposed for online directories.
  4. Enhanced content lists such as calendars, menus & product lists receive up to 120% more listing views.  This is especially important for beauty & restaurants.

CONCLUSION:  Businesses now have an opportunity to paint a more compelling picture for their new customers. ENRICHED LISTINGS HAS NOW BECOME  A BEST PRACTICE IN ONLINE MARKETING. The additional information is simple and easily obtained.   Click here to run your own listing report.

I can now help you update all your directories in a matter of 24 hours.  All directories will have the same identical information.