37 Reasons to Do a Press Release

37 Reasons to Do a Press Release

The power of the Press Release is not fully realized by small business. Here’s why it needs to be reconsidered as a trusted marketing strategy.  There really are 37 Reasons to do a Press Release.

The Google Algorithm

We all know GOOGLE maintains an algorithm that ultimately determines online ranking.

  • The Location of the searcher to a physical business makes a difference.
  • The Physical Address of a business is determined by the number of times and consistency an address and other contact details appear in online searches.  This results in a citation for the address and site.
  • Google knows where a business is by tracking the location of peoples’ phones.

So here is the bottom line.

With more citations, you get more ranking power for a specific business AND the type of business it represents.

Graphic provided by Press Cable

Get Safe Citations with Google

A press release can get you over 300 of these Google “safe” citations in under 24 hours, literally overnight.  It is unclear whether it is the citation that causes the increase in ranking, or the increase in click-through traffic by potential customers.  It seems to be the two working together generates great results for local businesses.

Either way, it is clear the address is a critical component of the press release.

When you couple the address with a search for non-standard long-tailed keywords showing buyers’ intent you set the stage for sustained ranking power on Google.  Why not add the Press Release to your Online Marketing Strategies.  It’s smart business.

The End Result of a Press Release

The end result is an…

  • efficient
  • fast running
  • successful
  • powerful marketing campaign.

Click here for 37 Reasons to do a Press Release.

 

Monitor Your Online Reputation with the RepWarn Software

Did you know your business may be at risk?   

Studies show that businesses can lose up to 80% of their customers as a result of JUST ONE negative post online.    It’s the $100,000 threat you can’t ignore.     There is now a way to protect your business from negative online publicity by monitoring Keyword Traffic.

So, what Is RepWarn?

It’s a Reputation Management Software.

Repwarn is your 24/7 Web monitor. You can monitor your BRANDS, Your Products, Your People and even your competitors. You can keep track of unlimited Keywords and Phrases.    Anytime anyone mentions your keywords or phrases, even if they are sending an angry tweet about you, or posting a review on Yelp. RepWarn will know.

If you KNOW about what people are saying, you can deliver the service to make them happy.  It’s communication! Too often though, you simply don’t know until it is too late.   A security guard that NEVER sleeps. RepWarn scans the web every 5 min, so you’ll always be one of the first to know when someone posts a review of your business, even if it’s negative.

Every e-mail you get includes a link straight to the conversation, so you can jump in and reply, often solving ANY issues that arise before they become a social media storm.

Additionally, by setting RepWarn as your lead generation tool – you are able to have the links of the people who are looking online, at your product or service, delivered to you right now. All resulting in more sales.

Check out this stunning software to learn more on how RepWarn can help you grow your business.   You will discover RepWarn is a great resource to manage your online reputation, protect your current sales and gain more customers.

If you have any questions contact Kim Kersten.