Sell Real Estate Faster with Drone Marketing

BACKGROUND:  According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours incorporating drone footage are a great way to make property stand out and attract new listings.

According to the National Association of REALTORS® (NAR), 73 percent of homeowners say they are more likely to list with a real estate agent who uses video to market their home.  Yet surprisingly, only 9 percent of agents create listing videos.

Buyers of multi-million-dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite.  It’s hard to argue that in the luxury property market, drone photography has upped the real estate marketing game in a big way.

Stunning Aerial Views of Luxury Properties

The 3 Benefits of Using Drone Technology in Real Estate

1. Additional Images and Video

Before drones became accessible to the real estate market, aerial photos and videography were limited to lower quality satellite images or expensive photo shoots that sometimes would include helicopters.

Today, FAA licensed commercial drone services provide a cost effective and visually stunning alternative — and can be used as a buzz worthy mention to move the sale along. Drones also provide a way for prospective home buyers to experience a video or photo tour in an online home listing before taking the time to physically visit the house.

Using this technology can help to diminish the extensive time it takes to tour available homes and can speed along the home transaction.

2. Catch Potential Property Problem Areas

While residential or commercial inspectors are trained to uncover potential problems of a structure, drones can offer another layer and detailed point of view to the inspections. Drones are invaluable when inspecting steep/high roofs, chimneys and areas that might otherwise be inaccessible.

Drones offer great versatility in Marketing

Additionally, drones can:

  • Catalog and thermally map moisture penetration in commercial flat roof installations
  • Locate and map thermal faults caused by gaps in insulation. Detect HVAC leaks before filtering into the roofing insulation
  • Safely perform building inspections within minutes. Utilizing drone technology can now help and assist qualified commercial & residential inspectors reduce the unknown and potentially save the prospective purchaser the cost of previously undiscovered issues.

3. A Clear View of the Land

Drones have the capability to show an entire property, which is especially beneficial when the area is expansive and includes additional features like stables, acreage, farmland or even a second dwelling. This also benefits home inspectors when looking for things that can sometimes be challenging to identify when conducting inspections on foot.

Stunning perspective of a luxury property

Take the time to learn how Connexicore can be the right partner in your luxury marketing initiatives.  We provide a clear and concise Statement of Work that provides transparency in the project.  Services are available nationwide.

You can contact Kim Kersten at kim@Connexicore.com or at 1-800-874-9640 ext 703.

Know Your Statement of Work

UAV Drone Flight Services – 8 Benchmarks in Customer Service & Cloud Delivery 2018

Connexicore is now using Best Practices and Processes to establish a Benchmark for their UAV Drone Flight Services platform to increase overall efficiency, lower costs, empower their drone flight crews to do their best work without wasting time and to scale to meet clients’ increasing demands.  The Connexicore Drone Flight Services Platform, offered nationwide, includes a Benchmark in Cloud Delivery and Customer Service.  This document is simply the Connexicore Statement of Work.

Know Your Statement of Work
Advanced Panning for Drone Surveys is a Best Practice

1.  Project Management

Connexicore focuses on Customer Requirements.  This includes getting the right information and communicating well.  In order to provide the best service, expectations need to be understood.  If there is not a match, then the job is declined. During the initial due diligence, the team reviews legal status, use of a validated air space map, necessary permissions, permits, licenses, insurance needs and the most cost-effective way to achieve the best results.

2.  Operations Planning

Once expectations, timing and necessary resources are reviewed, planning moves forward.  This key step insures the crews operates as efficiently as possible.

3.  Evaluate Airspace

Connexicore uses a validated air-space map to verify the location of the project.  Upon review it may be necessary to apply for a waiver from the FAA.  If the project requires flying over private property, then special permission is acquired.  Scheduling can be altered due to timeliness of permission requirements.

4.  Create a Flight Area

Depending on the size of the flight area, the ConnexiCore Cloud platform creates the flight area for their crew so they know exactly where they need to go.

5.  Marking Points of Interest

Connexicore Flight Crews know all key points of interest including rally points, potential take off areas, where they need to fly and all data collection requirements.  All Points of Interest and Records are reviewed prior to the activity.  This removes any guesswork in the field.

6.  Other Scheduling Considerations

Connexicore reviews the map to determine if blocking off public access is required.  It will be determined if the crew needs escort or supervision.   Screenshots of the flight plan are shared with the customer and contingency planning accommodates inclement weather.

7.  Execution of the Flight

On the day of the flight the validated drone airspace map is checked one additional time.  Connexicore is prepared to deal with temporary flight restrictions.  Oftentimes, the problem areas can be worked out with the regulators.

8.  Finalizing the Project

As soon as the Connexicore Team finishes the project the flight is immediately logged, including both what the humans did and what the aircraft did.  These two data points become the System of Record.

Connexicore logs all flights to maintain credentials of their pilots.  This enables a record to indicate any training requirements or being prepared for any audits.  This is a Standard Operating Procedure.  The process of tracking Pilot hours is important in maintaining standards of professionalism and credibility of the pilots.

Following Up on a Statement of Work
There are many industrial applications for Drone Flight Services.

Deliverability is the key to Customer Satisfaction.  Connexicore Drones capture enormous amounts of data quickly and efficiently.  Data is packaged for the customer in a way to highlight the goal of the flight objectives.  Often-times, raw data needs to be interpreted to make it usable for the customer.  Secondly, regulations and airspace considerations for a specific location always need to be considered.  Areas around airports require special care and attention.  Regulatory authorization is always important, especially as it applies to different categories of airspace.  Connexicore includes regulatory considerations as part of their final product.

Contact kim@connexicore.com or 1-800-874-9640 Ext 703 for more information.  Click here to visit the website.