Today’s post will review the value of the online testimonial. If you take a look at statistics you will realize you really need to focus on generating 5 STAR REVIEWS for your business. Here’s why:
- 92% of Consumers use online reviews to judge a local business.
- 97% of those aged 18-34 use online reviews to judge a local business.
- It takes 6-10 “5 STAR REVIEWS” to increase sales 19%.
Yes, online reputation has taken a front seat in how businesses should market their products and/or services. This means you have to budget for reputation development. I expect reputation will be part of the Marketing Budget. Click here to access your Reputation Report.
So let’s take a look at the National Directories where online testimonials are posted. My information comes from online research and personal experience.
YELP.COM: Yelp is currently the most frequently used site for local business reviews. Yelp has 135 million visitors and now has over 71 million reviews. Most of the users are 25-35 years old and 72% are college educated with 54% having a salary exceeding $75,000.
GOOGLE+: Being Google makes it a no-brainer. It has such a huge search engine. You will want to tap in Google+ Local. You do have to set up a Google Account. This is well worth it, since you will be accessing Google Search, Google Maps and even YouTube. Keep in mind video marketing is here to stay and should be part of any reputation marketing initiative. Google search results point to reviews and not websites 80% of the time.
FACEBOOK: Facebook offers several options for businesses, as long as you are set up with a local address. This will allow you to use the FB Page, which has the capability to use a formalized review feature to connect with customers. More information is available at the FB Help Center. Whether it be video, photos or just excellent written commentary FB offers a check-in feature for people visiting their favorite restaurant.
ANGIE’S LIST: Angie’s List is now a household name and offers some nice features. The site is known for honest and accurate information about local businesses. Users pay a membership fee to write and read reviews. The grading system uses a letter grade. Businesses can sign up and provides facts about their business, respond to reviews and interact with members. Angie’s list does offer discounts for high grades and will solicit reviews for businesses.
SUMMARY: So that covers some of the major national directories. There are others you will want to consider, including Amazon, Better Business Bureau, YellowPages, SureCritic.com, GoodSnitch, 4 Square, Trip Advisor and Manta. If you are doing business in a niche, then be sure to review the niche directories.
It is smart to list your business with multiple directories to focus on generating “5 STAR REVIEWS.” Keep in mind your clients, customers or patients may favor one national directory over another. Spreading your base allows for this flexibility and offers a fast way to enhance your online reputation.
Click here to access your Reputation Report. Be sure to reach out to me for more information. I have a great solution to help you expand and build your online reputation.