We all know GOOGLE maintains an algorithm that ultimately determines online ranking.
The Location of the searcher to a physical business makes a difference.
The Physical Address of a business is determined by the number of times and consistency an address and other contact details appear in online searches. This results in a citation for the address and site.
Google knows where a business is by tracking the location of peoples’ phones.
So here is the bottom line.
With more citations, you get more ranking power for a specific business AND the type of business it represents.
Get Safe Citations with Google
A press release can get you over 300 of these Google “safe” citations in under 24 hours, literally overnight. It is unclear whether it is the citation that causes the increase in ranking, or the increase in click-through traffic by potential customers. It seems to be the two working together generates great results for local businesses.
Either way, it is clear the address is a critical component of the press release.
When you couple the address with a search for non-standard long-tailed keywords showing buyers’ intent you set the stage for sustained ranking power on Google. Why not add the Press Release to your Online Marketing Strategies. It’s smart business.
Having a Birthday Club at your restaurant or storefront business is by far one of the most beneficial revenue boosters you could ever create. The most obvious reason to have a Birthday Club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. Imagine what this could mean to a restaurant. It’s also one of the most common overlooked marketing systems many storefront business owners fail to incorporate. In this short posting, I will highlight the importance of “why you need a Birthday Club” at your restaurant or storefront business, in addition to the revenue boosting benefits of creating one.
Five (5) Reasons to Have a Birthday Club
HIGHEST TRANSACTION CUSTOMER – According to the National Restaurant Association, an average birthday patron spends $78 per table.
GOODWILL – Patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
GROUPS – Birthday guests seldom dine alone on their birthday and often times they bring a group of friends and family to celebrate with them. The average birthday table is 3-4 people.
LOW HANGING FRUIT – More than 55% of all Americans eat out on their birthday. Why not capitalize on what would be lost revenue?
REVENUE MULTIPLIER – The power of just one more visit can have a tremendous impact on your bottom-line. Just think how having multiple customers dine with you on daily basis choosing to celebrate at your restaurant instead of your competitor.
How to Create a Birthday Club
STEP 1: CREATE THE COMPELLING OFFER
It’s important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
STEP 2: DESIGN THE MARKETING MATERIALS
You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
STEP 3: AUTORESPONDER & WEBSITE
On the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one-page website that is connected to an email autoresponder that captures the customer’s information and automatically sends them their birthday offer upon the time of their birthday.
STEP 4: SIGN UP FORM
You can also take more of a manual approach and provide sign-up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or Google spreadsheets.
Negatives of Having a Birthday Club
Having an internal birthday club can have tremendous benefits for your business. However, it’s an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign-ups into your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can be quite a challenge. For this reason, we recommend you create an EXTERNAL Birthday Club compared to an INTERNAL Birthday Club.
The Most Effective Way to Drive New Customers into Your Restaurant
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
Recently, we’ve been having great success with a new beta program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10-mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. This means we only work with two restaurants per geographic region to maintain the effectiveness of our program.
“We Drive the Most Qualified Leads to Your Business. You Ensure They Show. It’s Win-Win”
We’ve truly created a sustainable system that will produce new customers daily to your restaurant. If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having an external Birthday Club is a good fit for your restaurant. Our EXTERNAL Birthday Club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1000’s of birthday guests every day.
Click the button below for more information and to see a short video.
Travel has always been a big deal for me. After having flown over 3 million miles I am delighted to present something to you that offers great value in travel.
Imagine having a $200 gift that you can give away to anyone, anytime for FREE. And what if that gift was good for booking hotels and resorts ANYWHERE in the world, at great discounts, even when compared to other online sites.
Introducing the GOOD LIFE VIP Card. And guess what? There’s more! It is a gift that gives back to you.
Here’s how the VIP Card works…
Simply follow the instructions on the back of the card to activate your card. Simply choose your destination and the dates you want to travel. Your $200 savings must be used within 2 years and can be used any time you want.
No blackout dates, no commitments and nothing to sign up for. It’s a free gift and there are no strings attached. Here’s the exciting part. The only thing better to receiving the $200 gift is being able to give it away and receive $100 for giving it away.
You simply give away $200 VIP cards to everyone you know, including your friends, customers, & local businesses. And when they activate and use the $200 gift, $100 cash comes back to you. The card costs only 20 cents. Think of all the creative ways this card can be used…as a thank you to your loyal customers, as a fund raiser by schools, churches, charities or non-profits. Simply ask for a small donation of $5, $10 or $20. The possibilities are endless.
Businesses are using the card to attract new customers. Imagine an Insurance Agent using the card as a personal thank you for new insurance policy holders. Car dealers could use it as an incentive to test drive a new or used car. Pretty cool!!
Co-branding the card is simple easy. There is no better way to promote your brand. It’s creative advertising and great exposure for business, schools, charities, sports teams or non-profits. All designed to help market your fundraising.
And just to remind you again… each time someone checks into their hotel and uses their free gift you get to collect $100 in addition to the cash donations you already have raised.
And imagine this. How would it pay to travel? Just simply hand out $200 VIP cards while you enjoy a cool beverage at the pool to your fellow travelers. How many cards could you give away? Imagine getting $100 for each card you give away. It’s all part of what we call living the good life.
Studies show that businesses can lose up to 80% of their customers as a result of JUST ONE negative post online. It’s the $100,000 threat you can’t ignore.There is now a way to protect your business from negative online publicity by monitoring Keyword Traffic.
Repwarn is your 24/7 Web monitor. You can monitor your BRANDS, Your Products, Your People and even your competitors. You can keep track of unlimited Keywords and Phrases. Anytime anyone mentions your keywords or phrases, even if they are sending an angry tweet about you, or posting a review on Yelp. RepWarn will know.
If you KNOW about what people are saying, you can deliver the service to make them happy. It’s communication! Too often though, you simply don’t know until it is too late. A security guard that NEVER sleeps. RepWarn scans the web every 5 min, so you’ll always be one of the first to know when someone posts a review of your business, even if it’s negative.
Every e-mail you get includes a link straight to the conversation, so you can jump in and reply, often solving ANY issues that arise before they become a social media storm.
Additionally, by setting RepWarn as your lead generation tool – you are able to have the links of the people who are looking online, at your product or service, delivered to you right now. All resulting in more sales.
Check out this stunning software to learn more on how RepWarn can help you grow your business. You will discover RepWarn is a great resource to manage your online reputation, protect your current sales and gain more customers.
I am pleased to share with you my Passion through a personal branding statement. My branding statement is really an evolution of my past 4 years in internet marketing. So Here Goes!!
“I support entrepreneurs, consultants, and professional business owners. These 3 business types all need to optimize their online presence to grow their business. Although I may not have all the answers, I do provide knowledge or business solutions that shorten the learning curve and get you on your way to more business & more sales.”
I am going to provide a quick perspective on some great resources that are critical in getting greater online visibility.
1. Business Listings – Every business needs to optimize their online listings or directories. This starts with the major search engine Google. You need to Verify your “GoogleMyBusiness” Listing and participate in Google+ and Google Maps. You need to include other search engine listings and social media listings. It is no longer just NAP or name address & phone. You need to appreciate the value of enriched content, which can increase your views 4-fold. Being a Yext Certified Partner, I can help businesses with their online directories. Typically, we work with 70+ directories. Month to month plans are readily available.
2. Social Media Profiles– Focus on your online profile. Using a strong personal branding statement establishes you as an authority figure in your business niche. You may want to begin with LinkedIn. Virtually everyone in business is listed on LinkedIn. Use a call-to-action statement for your title. This is eye catching and will get that person to get more information from your profile. Don’t minimize the value of your profile. People go there to check you out.
3. Reputation Management – Customer testimonials are so important in building trust. Prospective clients will most likely go online and search for reviews, whether it be on Yelp or another search engine directory. It is important to engage with your customers or clients to provide feedback on your products or services. It takes a least 6 FIVE Star reviews to establish trust.
4. Video – Video has many applications in business. Whether a video is used to promote a testimonial or to advertise your product or services people just out prefer video. It’s visual and easy to see. Don’t forget that YouTube is the #2 search engine. This means YES. DO VIDEO! I do produce 60 second promo videos and 2 minute LinkedIn profile videos. When you are ready for a LinkedIn review give me a call.
5. Keywords – Know your keywords. This is what drives the ship in online visibility. It is important to do your homework on your competition. Know their keywords. Key words work for your website, social postings and your videos. Contact me for assistance at any time.
6. The Web Site or Blog site is used to further define your branding. I do not get overly involved in website development. I do create Lead Generating Sites for a particular niche since key words and SEO are primary drivers for lead development. I also offer a Mobile App solution because only 33% of the small business web sites are mobile optimized. Mobile users are far more receptive to “push notifications” versus emails, hence the mobile app is a fantastic opportunity to promote a business.
7. Lastly, I provide a Media Expert solution. This is a process where you create a press release, using your personal branding statement and post on a national network affiliate. This allows you to state “…as seen on network news” on your social media profile, website, or business correspondence.
To summarize, I support entrepreneurs, consultants & small business owners with innovative online business solutions to optimize their online visibility and reputation.
Here are some cool statistics on LinkedIn. Right now there are 130 million users in the United States. The age group of 32-49 years comprises one-third of the total. See The Statistics Portal for details. LinkedIn reaches over 200 countries and territories. Suprisingly, 70% of the users on LinkedIn are outside the United States. Here’s an interesting stat. Adding a picture to your profile makes it 36 times more likely you will get a message on LinkedIn. Click here to see DMR Stats.
I like LinkedIn for the business networking capabilities. LinkedIn provides some excellent advanced search options which includes the ability to focus on certain key words. The Premium Level provides the added advantage of emailing to key contacts, If you are conducting a job search or do routine B2B networking then paying the $50 monthly fee is a worthy investment. Another option is to take advantage of recently introduced softwares that help you more easily manage the business uses of LinkedIn.
So back to the issue of using LinkedIn to promote your personal brand. The primary reason you want to upgrade your LinkedIn profile is to develop a dynamic marketing page that reflects your personal brand. Whether you are a company or an individual, your LinkedIn profile often initiates a starting point to optimize your Online Presence. This includes networking, sharing dynamic content, and establishing new & exciting business relationships.
During your review of your personal profile you should pay close attention to your title, which is just under your name. Transform your title with a captivating call-to-action statement. In fact, it should be a reflection of your primary area of expertise. Although the LinkedIn Summary is limited to 2000 characters, it provides plenty of space to highlight your personal brand in a simple and concise manner.
You may want to include your testimonials of your past work, since reviews often reflect one’s integrity and work ethic. The primary reason to include 3rd party testimonials is to establish trust with your prospective networkers or clients. It actually takes 6-10 FIVE Star Reviews to establish trust. Continuing with the Summary you will want to include your products or services, highlight your approach to business, define your ideal customer or client and even touch base on your biggest challenge. Most of this information is pretty straight forward but it provides great way to introduce your personal story.
Overall the strategy is to highlight your Call-To-Action Title with a powerful Summary that will attract possible employers, attract potential new employees and even possible networkers. That’s was LinkedIn is all about. Forming new and fulfilling business relationships is the GOAL. For more information click here to see a short video on the Transforming your LinkedProfile.
Virtually every business uses online directories. To be successful, businesses need to be found. The question is, do businesses have enough directories? In addition, do they have the right directories? I am asking the latter question only because niche directories can make a big difference. Businesses often neglect TripAdvisor. If the Business is located in an area with a key attraction (wine country, recreation spot, famous landmark, etc.), then yes, by all means TripAdvisor is a MUST HAVE for any business in that GEO-LOCATION.
Directories are important, but let’s talk about Enriched Content for your directories.
ENRICHED CONTENT FOR LISTINGS DEFINED: So let’s talk about the information used to complete each directory because today not all directory services are the same. You have to take a look at what information goes into the directory. Click here >> THIS IS A MUST DO! Let me tell you what “enriched content for listings” is all about. An enriched content for listings includes additional information fields other than NAP (name, address, phone).
A recent study (The Yext 2015 Comparative Listings Study) analyzed 14 popular listing information fields to identify which fields could increase customer engagement and foot traffic. The Study Fields included URL, Twitter handle, FB page URL, email, calendar, gallery (photos), Menu (restaurant or services), Product List, Logo, videos, Descriptions, hours, payment options and special offer.
KEY STUDY RESULTS:
Across the board, all 14 fields had a positive impact on all four metrics of engagement when compared to a minimally (1/14) completed listing.
Searches increased 347%.
Yelp had 214% more page views.
Listing views increased 416%.
In addition, specific fields, when completed for Major Verticals, influenced listing views. These Verticals include:
Food & Dining – URL’s +85%
Retail – Payment Options +105%
Financial Services – Hours +190%
Automotive – Logo +141%
Hospitality – Videos +117%
This strongly suggests businesses need to go beyond Name, Address & Phone for their listings. LISTINGS NOW NEED TO BE CONSIDERED AS A NEW MARKETING CHANNEL.
For Yelp, listings with hours received 120% more page views. This likely is due to Mobile Users
Links to Twitter & Facebook receive 54% to 83% more more listing views
Listings with photos, videos & descriptions receive 45% to 61% more listing views. I suggest this content is readily available and can be easily re-purposed for online directories.
Enhanced content lists such as calendars, menus & product lists receive up to 120% more listing views. This is especially important for beauty & restaurants.
CONCLUSION: Businesses now have an opportunity to paint a more compelling picture for their new customers. ENRICHED LISTINGS HAS NOW BECOME A BEST PRACTICE IN ONLINE MARKETING. The additional information is simple and easily obtained. Click here to run your own listing report.
I can now help you update all your directories in a matter of 24 hours. All directories will have the same identical information.
There are a couple of new products in the market that will be a great resource for businesses to further define their brand. One of these new resources is the Online Scorecard (OSC). Click here to see your Online Scorecard. You may also hear the term Reputation Scorecard.
Here is what the Scorecard offers:
Visibility Grade & Summary: The OSC provides both the national & local directories you are aligned with and whether or not any updates are required. This may be as simple as updating the address or phone number. The OSC also shows the number of Reviews with each directory. The OSC also provides a summary.
Reputation Grade: The SC indicates whether you have reviews with listings. No reviews with a listing will lessen your score. This provides opportunity to get more reviews posted on more listings.
Negative Reviews: The OSC will show the Negative Reviews. You can also see the Positive Reviews. All Reviews in chronological order. The key take away is Positive Reviews will displace the Negative Review. This is especially true if there is a Feedback Review Process in place.
Video Visibility Grade: The OSC will reflect a video presence in an Online Search, Website and YouTube. Videos are now frequently used to market businesses. Over 50% of all consumers routinely look for videos to judge a business.
Great Analytics: Good decision making always requires good data. You get it here.
Opportunity to built equity: An ongoing program to gain new customers and market to current customers provides greater value when you decide to sell your business.
One of the biggest challenges to small businesses is how do you manage the negative testimonial. I recently spoke with an insurance agent about this issue. She is dealing with a negative review posted on a major directory and she didn’t even know the person who wrote the review. It appears the business is always last to know if a negative testimonial is posted.
If you have read my previous postings you will know the market is more demanding good information. This is another great reason why the Online Scorecard is a breakthrough product. In fact, 92% of consumers go online for information to judge a business. More than 96% of Millenials need to see at least 6-10 FIVE STAR REVIEWS to gain trust in a business. This revealing statistic can be interpreted to mean, “5 STAR REVIEWS” are the key to building a brand in today’s world. Whether you own a restaurant or a healthcare practice, you need 5 STAR REVIEWS to keep your business growing & busy.
It is obvious small businesses need to be proactive in optimizing the 5 STAR REVIEW process. The SIGN IN System is a great resource to facilitate 5 STAR REVIEWS. The SIGN IN System (click here to see a SIGN IN example) provides the business an option to send their customers a SMS text or email for feedback on their recent experience with a product and/or service. The Feedback Review is a powerful tool to overcome any negative testimonials.
The Online Scorecard is an excellent resource to help you make good marketing decisions. Here are some easy to implement strategies:
The SIGN IN Form makes your Feedback Reviews far easier to facilitate.
Expand your online presence by adding more national directories.
Add Videos to your marketing strategies.
Focus on 5 STAR REVIEWS. It negates negative Reviews and means more business.
Contact Kim Kersten at 707-372-0742 to discuss any of the above strategies.
Today’s post will review the value of the online testimonial. If you take a look at statistics you will realize you really need to focus on generating 5 STAR REVIEWS for your business. Here’s why:
92% of Consumers use online reviews to judge a local business.
97% of those aged 18-34 use online reviews to judge a local business.
It takes 6-10 “5 STAR REVIEWS” to increase sales 19%.
Yes, online reputation has taken a front seat in how businesses should market their products and/or services. This means you have to budget for reputation development. I expect reputation will be part of the Marketing Budget. Click here to access your Reputation Report.
So let’s take a look at the National Directories where online testimonials are posted. My information comes from online research and personal experience.
YELP.COM: Yelp is currently the most frequently used site for local business reviews. Yelp has 135 million visitors and now has over 71 million reviews. Most of the users are 25-35 years old and 72% are college educated with 54% having a salary exceeding $75,000.
GOOGLE+: Being Google makes it a no-brainer. It has such a huge search engine. You will want to tap in Google+ Local. You do have to set up a Google Account. This is well worth it, since you will be accessing Google Search, Google Maps and even YouTube. Keep in mind video marketing is here to stay and should be part of any reputation marketing initiative. Google search results point to reviews and not websites 80% of the time.
FACEBOOK: Facebook offers several options for businesses, as long as you are set up with a local address. This will allow you to use the FB Page, which has the capability to use a formalized review feature to connect with customers. More information is available at the FB Help Center. Whether it be video, photos or just excellent written commentary FB offers a check-in feature for people visiting their favorite restaurant.
ANGIE’S LIST: Angie’s List is now a household name and offers some nice features. The site is known for honest and accurate information about local businesses. Users pay a membership fee to write and read reviews. The grading system uses a letter grade. Businesses can sign up and provides facts about their business, respond to reviews and interact with members. Angie’s list does offer discounts for high grades and will solicit reviews for businesses.
SUMMARY: So that covers some of the major national directories. There are others you will want to consider, including Amazon, Better Business Bureau, YellowPages, SureCritic.com, GoodSnitch, 4 Square, Trip Advisor and Manta. If you are doing business in a niche, then be sure to review the niche directories.
It is smart to list your business with multiple directories to focus on generating “5 STAR REVIEWS.” Keep in mind your clients, customers or patients may favor one national directory over another. Spreading your base allows for this flexibility and offers a fast way to enhance your online reputation.
Video marketing is an important strategy in attracting new customers. Obviously the goal is to get on the front page on Google, whether it be for “ALL” or just “VIDEOS.”
Take a look at the statistics and see why VIDEO MARKETING ROCKS:
51.9% of marketers say video has the best return in ROI.
57% of consumers say product videos make them more confident in their purchase.
69% of all global consumer internet traffic in 2017 will be video
Video promotion is 6 x’s more effective than print.
1 minute of video is worth 1.8 million words.
Professional videos optimized for eCommerce outperform user-generated videos by 30%.
50% of 25-54 year olds share videos online
Page 1 listing on Google increases 53 x’s with video
Videos gain a higher “click through” rate than the written text
YouTube searches included 28% of all Google searches with over 1 BILLION visitors each month.
As a result of the above statistics it really does make sense to expand marketing to include videos. I work with reputation video and we actually promote customer testimonials on YouTube. Videos are optimized and often get TOP 5 Ranking on Google video.