Here are some cool statistics on LinkedIn. Right now there are 130 million users in the United States. The age group of 32-49 years comprises one-third of the total. See The Statistics Portal for details. LinkedIn reaches over 200 countries and territories. Suprisingly, 70% of the users on LinkedIn are outside the United States. Here’s an interesting stat. Adding a picture to your profile makes it 36 times more likely you will get a message on LinkedIn. Click here to see DMR Stats.
I like LinkedIn for the business networking capabilities. LinkedIn provides some excellent advanced search options which includes the ability to focus on certain key words. The Premium Level provides the added advantage of emailing to key contacts, If you are conducting a job search or do routine B2B networking then paying the $50 monthly fee is a worthy investment. Another option is to take advantage of recently introduced softwares that help you more easily manage the business uses of LinkedIn.
So back to the issue of using LinkedIn to promote your personal brand. The primary reason you want to upgrade your LinkedIn profile is to develop a dynamic marketing page that reflects your personal brand. Whether you are a company or an individual, your LinkedIn profile often initiates a starting point to optimize your Online Presence. This includes networking, sharing dynamic content, and establishing new & exciting business relationships.
During your review of your personal profile you should pay close attention to your title, which is just under your name. Transform your title with a captivating call-to-action statement. In fact, it should be a reflection of your primary area of expertise. Although the LinkedIn Summary is limited to 2000 characters, it provides plenty of space to highlight your personal brand in a simple and concise manner.
You may want to include your testimonials of your past work, since reviews often reflect one’s integrity and work ethic. The primary reason to include 3rd party testimonials is to establish trust with your prospective networkers or clients. It actually takes 6-10 FIVE Star Reviews to establish trust. Continuing with the Summary you will want to include your products or services, highlight your approach to business, define your ideal customer or client and even touch base on your biggest challenge. Most of this information is pretty straight forward but it provides great way to introduce your personal story.
Overall the strategy is to highlight your Call-To-Action Title with a powerful Summary that will attract possible employers, attract potential new employees and even possible networkers. That’s was LinkedIn is all about. Forming new and fulfilling business relationships is the GOAL. For more information click here to see a short video on the Transforming your LinkedProfile.